DELIGHTFUL THIN TWIST
Oreo Thins Campaign
Oreo is a renowned biscuit that is well-loved by many across the globe. With modern demographics steering towards healthier lifestyles, Oreo launched a new product format to offer a snack in a less sinful form. In this series of outdoor ads, we amplified Oreo Thins’ uniqueness by playing with metaphors relating to lightness that could be easily understood by people of all ages.
Scope: Creative concept, art direction, key visual, copywriting, OOH