Following the Korean wave, lip balm is no longer just a solution for chaff and chipped lips but is an essential item in our daily lives. For Nivea’s first flavoured lip balm (Milk & Honey) launch in Singapore, we deviated from the brand’s usual look by highlighting the product’s key ingredients and product benefits using cute and interesting illustrations of bears, bees and honey to make the overall campaign more fun and appealing.

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Scope: Art direction, illustration, in-store displays