Ritz Cracker Packaging

Ritz is a renowned biscuit brand with a strong fan base that has been using the same packaging design for many years. With the introduction of a new flavour, Ritz wanted to take a bold stand by rehashing their packaging design. Using the key elements of the brand, we gave Ritz a makeover by making it look “newer, fresher and more modern”.

 

Scope: Art direction, branding, packaging