REFRESH YOUR CITY WITH NATURE
Strongbow Apple Cider aims to expand its portfolio of flavored cider beverages with the new launch of the Golden Apple. Amplifying the idea of ingredients picks from nature all around, the visual incorporates a fusion of nature and urban cues. Bringing a whimpsical yet refreshing take of Apple Cider. This is an extension being displays at ION Orchard "Dragontail" escalator that stretches from the MRT level to the basement.
Scope: Creative direction, art direction, OOH display