YEAR OF THE ROOSTER
RED PACKET 2017
Acuvue Limited Edition Red Packet
In the year of the Rooster, we created Acuvue's red packet using the idea of exotic pheasants rather than the common rooster. Drawing inspiration from the vibrant and elaborate feather patterns, we simplified the imagery into distinct colour patterns to create an atypical Rooster year red packet that is unique to the brand.
Scope: Branding, art direction, packaging, production